Privacy Policy

1. Introduction

Welcome to RGB Lighting Store ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website rgblightingstore.com or make a purchase from us.

RGB Lighting Store is registered in the United Kingdom with Company Registration Number: 19938539. Our registered address is 13 Harley Fords, Patelmouth PE25 2RA, United Kingdom.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our website.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Create an account on our website
• Place an order for our RGB lighting products
• Subscribe to our newsletter or marketing communications
• Contact us through our contact form or customer support
• Participate in surveys, promotions, or contests
• Leave reviews or feedback on our products

The personal information we may collect includes:

• Full name
• Email address
• Phone number
• Billing and shipping address
• Payment information (processed securely through our payment providers)
• Order history and preferences
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

• IP address
• Browser type and version
• Operating system
• Referring website addresses
• Pages viewed and time spent on pages
• Access times and dates
• Device identifiers
• Location data (with your consent)

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing behavior. This includes:

• Essential cookies for website functionality
• Performance cookies to analyze website usage
• Marketing cookies for targeted advertising
• Google Analytics (ID: G-4P5VS31R16) for traffic analysis
• Facebook Pixel (ID: 918626766608533) for advertising purposes

You can control cookie preferences through your browser settings or our cookie consent banner.

3. How We Use Your Information

We use the collected information for various purposes, including:

• Order Processing: To process and fulfill your orders, including payment processing, shipping, and delivery of RGB lighting products
• Customer Service: To respond to your inquiries, provide technical support, and resolve any issues
• Account Management: To create and manage your account, including authentication and security
• Marketing Communications: To send you promotional emails, newsletters, and updates about new products (with your consent)
• Personalization: To customize your shopping experience and provide product recommendations
• Analytics: To analyze website usage patterns and improve our services
• Legal Compliance: To comply with legal obligations and protect our rights
• Fraud Prevention: To detect and prevent fraudulent transactions and unauthorized access

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our contract with you (e.g., order fulfillment)
• Consent: Where you have given explicit consent (e.g., marketing communications)
• Legitimate Interests: For our legitimate business interests (e.g., fraud prevention, analytics)
• Legal Obligation: To comply with legal requirements (e.g., tax records)

5. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information with:

5.1 Service Providers

• Payment processors for secure transaction processing
• Shipping and logistics companies for order delivery
• Email service providers for communications
• Cloud hosting providers for data storage
• Analytics providers (Google Analytics, Facebook)
• Customer support platforms

5.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5.3 Legal Requirements

We may disclose your information when required by law, court order, or to protect our rights, property, or safety.

6. Data Security

We implement robust security measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure server infrastructure
• Access controls and authentication
• Regular security audits and updates
• Employee training on data protection
• Payment Card Industry (PCI) compliance for payment processing

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Order and transaction records: 7 years (for tax and legal purposes)
• Account information: Until account deletion or 3 years of inactivity
• Marketing communications: Until you unsubscribe
• Customer support records: 3 years after resolution

8. Your Rights and Choices

Under GDPR and UK data protection laws, you have the following rights:

• Access: Request a copy of your personal data we hold
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data ("right to be forgotten")
• Restriction: Request limitation of processing in certain circumstances
• Portability: Request transfer of your data to another service
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for marketing communications at any time
• Lodge a Complaint: File a complaint with the ICO (Information Commissioner's Office)

To exercise any of these rights, please contact us at info@rgblightingstore.com or call +443907394811.

9. Marketing Communications

With your consent, we may send you promotional emails about new products, special offers, and updates. You can opt-out at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at info@rgblightingstore.com
• Updating your preferences in your account settings

10. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information promptly.

11. International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions for data transfers to approved countries
• Privacy Shield certification (where applicable)

12. Third-Party Links

Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to registered users
• Displaying a prominent notice on our website

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

15. Data Protection Officer

For data protection inquiries, you may contact our Data Protection Officer at info@rgblightingstore.com.

16. Cookies Policy Details

For detailed information about the cookies we use and how to manage them, please refer to our cookie consent banner when you first visit our website. You can modify your cookie preferences at any time through your browser settings.